With case histories and a step by step plan for creating buzz in the pr era the fall of advertising shows readers how to give up the cherished big bang approach in favour of a slow build up create a category use pr to communicate a brands credentials select the perfect spokesperson roll out a programme develop a healthy relationship with the media bold and accessible the fall of advertising tells how and why publicity will assume the major role in product launches with advertising . The fall of advertising and the rise of pr the 2002 offering from marketing experts al and laura ries is not a bad book for young entrepreneurs looking for simple advice on promoting a startup as a serious business text it falls far short. The fall of advertising and the rise of pr by al ries laura ries 374 rating details 815 ratings 72 reviews bestselling authors and world renowned marketing strategists al and laura ries usher in the new era of public relations todays major brands are born with publicity not advertising. The fall of advertising and the rise of pr ebook written by al ries laura ries read this book using google play books app on your pc android ios devices download for offline reading highlight bookmark or take notes while you read the fall of advertising and the rise of pr. The fall of advertising and the rise of pr it seems inevitable that this book will end up in every public relations agencys library and that maxims plucked from its pages will find their way into pr agency pitches but those firms with advertising agency sisters might find it impolitic to borrow